How do TOP influencers build their own empires? The best way of building your brand & monetization in 2020
Do you know what today’s best-earning influencers have in common? They all started from scratch but at some point of their journey, they realized that they don’t need to rely just on advertising other brands, but there is a way to be more authentic, free and to earn more money.
Influencer marketing will change dramatically in the next 12 to 16 months because more marketers have started using analytic tools to see the real value of influencers and not only the numbers of followers but also the bought audience or low quality of it.
This promises to be a huge trend in 2019.
There is also a bigger focus on long-term relationships – campaigns between influencer & brand. It’s because one-shot product placements have become less and less effective for marketers (there is too much placement noise that reduces the authenticity of short or one-shot cooperation).
We can honestly say that the actual way of how marketers work with influencers especially on Instagram is on the brink because it’s overcrowded byproduct placement, fake followers, views, comments or interactions that were bought.
What steps have the top & the wisest influencers taken on the market?
They didn’t focus simply on long-term campaigns with brands, but they put their business on a new level. Today top influencers are “the new media”; they have a huge reach (hundreds of thousands or millions), enjoy an enormous trust in the community and that’s why they can and should start their own brands or apps, and successfully sell them by using their social media following.
Thanks to their own brands and apps, their market value for cooperation with other companies and interest from the media is also growing – bringing extra value to their personal brand.
They also took a hard honest look at themselves – their strong and weak points and found a business partner with the skills that they need to work with. Let’s not be fooled, top influencers have partners and teams supporting growth, ads, marketing strategy, customer care, sales and top business decisions.
Your very own app, brand or product line. This is the future of the biggest growth and income for top influencers – are you ready to take the plunge?
Almost 120 million instagram followers
The youngest member of the Kardashian-Jenner family (some even call it the K-J Industrial Complex) built her $900 million fortune in… less than 3 years. Along with her age, it made her the youngest person on the annual ranking of America’s Richest Self-Made Women (Forbes, July 2018).
Her fortune is mostly based on the Kylie Cosmetics make-up company, with Kylie owning 100% of its shares.
“Basically, all Jenner does to make all that money is leverage her social media following.”
10 million Instagram followers
What speaks of her great success is the fact she has never accepted lucrative sportswear sponsorship deals. Kayla just couldn’t accept that it would limit her flexibility in mixing and matching clothes. She stayed fully independent and still got millions of dollars on her account.
“We don’t consider ourselves as influencers, we’re trainers. There is a big difference between being an influencer and being influential and we consider ourselves leaders in this space, we don’t consider ourselves influencers.” – Kayla Itsines / source
What gives her world-wide range and fame is her meal-planning and training application. From every corner of the world, you can download it via the App Store or Google Play.
In 2018 the Sweat: Kayla Itsines Fitness app is on track to earn $100 million.
To generate sales she simply uses the power of social media – and that’s her recipe for success.
How will the Sweat app earn $100 million this year? Watch the video
15 milion Instagram followers
Chiara, owner of The Blonde Salade blog, is the richest fashion blogger in the world. She has collaborated with the biggest fashion companies (like Dior, Chanel, and Louis Vuitton) but guess where 70% of her fortune comes from? She’s earning it thanks to the Chiara Ferragni Collection, her own fashion line.
Shoes, clothes, and accessories signed by her name are being sold both online and in the shops. Interested in numbers? In 2017 sales came up to six million euros (up to 82.5 percent compared with 2016).
In 2017 she landed at #1 on the Forbes Top Influencers list in the Fashion category. She emphasizes that nowadays most of the people’s knowledge about fashion comes from social media, through influencers (and not from magazines through journalists, as it was in the past).
She’s fully aware of the power she has – in her opinion influencers are the new media.
2.3 million Instagram followers
Top fitness and nutrition influencer in Central Europe. On her app you will find more than 900 days of training and her unique diet system is individually fitted to each user.
We have the pleasure to work with Anna Lewandowska. We are responsible for building, development and marketing support of Diet & Training by Ann app.
Her Foods by Ann healthy products are being sold in the biggest groceries in Central Europe (and online of course). Additionally, you can take care of your body and mind in her Healthy Center. Her app is often on top place in the App Store and Google Play health & fitness category in Poland (country population: 38 million people).
Her Diet & Training by Ann app has more than 700 000 downloads and it’s still growing dynamically.
Launch your own app
in only 3 months
2 million Instagram followers
Phan has built a multimillion-dollar beauty and lifestyle empire. The company includes a monthly subscription beauty service (with 1.5 million paid annual subscribers and counting), Ipsy, reportedly valued at more than $500 million.
There’s also a makeup line, EM Cosmetics, set to be re-launched after Phan bought it back from L’Oréal in 2016.
“Influence is the new power–if you have influence you can create a brand,” Michelle Phan
1,3 million Instagram followers
One of the world’s leading fitness experts – meet Jillian Michaels. Over the years she built her domination in the health & wellness zone by releasing successful fitness DVDs, exercise streamings, books (8 of them landed on New York Times best-seller lists) and award-winning podcasts. In 2014 she launched the activewear brand named Impact.
Her dietary supplements are being sold at major supermarkets. She’s also known for her charismatic, live performances full of energy, popular social media channels and her website jillianmichaels.com. Her career was going real smoothly, but then she had to face a sad fact…
“JILLIAN MICHAELS: Exercise DVD sales have declined dramatically.”
After realizing this (and saying it out loud in one of the interviews!) Jillian started her new project – My Fitness by Jillian Michaels app. It provides personal training – users can even customize them by themselves – and nutrition plans.
How is Influencer marketing developing?
1.0 – Made by most marketers. Quick one-shot product placements that have brought an overwhelming amount of paid placements and less trust to influencers over social media. This way of working has become less and less effective for both sides.
2.0 – When marketers and influencers build a long-term cooperation. When an influencer tests, accepts, feels comfortable with using and recommending this product to their community. It’s no longer one-shot – it’s a “daily” use of the product/service.
3.0 – When influencers start to be aware of the reach & strong influence over the audience and build, and launch their own business: app, brand or line product that fits the influencer and their community.
“Influencers have the ability to capitalize on their efforts by ‘hotwiring’ sales of their own products to an engaged audience instead of just promoting someone else’s brand through a partnership. The meaning behind these products is established and awareness is already high.” Solberg Audunsson / source
This is the business future for top influencers who will build a big business around their own community, which will bring them a stable and growing source of income and help put their influencer brand on a higher level.
Ask yourself – where do you want to be in the future of influencer marketing?
You can start your own product right now and 3 months from now you will have your own training and diet app with no costs on your side but with full marketing, sales, customer care, and IT support.
Contact me and put your personal brand on the next level. Start your own app today!