Do you know today’s best-earning influencers have in common? They all started from scratch but at some point of their journey, they realized that they don’t need to rely just on advertising other brands, but there is a way to be more authentic, free and to earn more money.
Influencer marketing will change dramatically in the next 12 to 16 months because more marketeers have started using analytic tools to see the real value of influencers and not only the numbers of followers but also the bought audience or low quality of it.
This promises to be a huge trend in 2019.
There is also a bigger focus on long-term relationships – campaigns between influencer & brand. It’s because one-shot product placements have become less and less effective for marketers (there is too much placement noise that reduces the authenticity of short or one-shot cooperation).
We can honestly say that the actual way of how marketers work with influencers especially on Instagram is on the brink because it’s overcrowded byproduct placement, fake followers, views, comments or interactions that were bought.